weekend north american box office – July 25th – 27th

lucy

The Scarlett Johansson vehicle Lucy, directed by Luc Besson (The Fifth Element) topped the North American box office over the week with an opening of $44m.  While not earth shattering, for a movie with a reported production budget of $40m Universal and Canal+ will be very happy.  It’s well on its way to delivering a profit.

The movie beat off competition from Hercules starring the muscle bound hero Dwayne Johnson which managed a more modest opening weekend of $29m.  This will be more of a concern for Paramount as the movie had a reported production budget of $100m.  Hard to believe given the TV special feel it had.  I guess it’s not how much you have, it’s how you use it.

Our Apes on horses friends found themselves rounding out the top three places with a $16.4m weekend, or $172m after three weeks of release.  The movie has taken $354m world wide to date.  Hopefully it will continue to draw the crowds as it deserves to deliver a big profit and encourage similar projects to be developed.

I made a prediction that Maleficent would over take X-Men: Days Of Future Past because family movies have more legs in the cinema and for once I was right.  Its total gross at the North American box office have reached $232m versus $231m for its mutant rivals.

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