uk weekend box office – 25th – 27th July

apes 2

I reported earlier in the week that Hercules had, had a less than spectacular opening in North America and the pattern has been continued in the UK.  Dawn Of The Planet Of The Apes stayed top for a second week following a gross of £3.7m.  It was a tight battle for second and Hercules just edged out The Purge: Anarchy, £1.4m to £1.1m.

The family friendly Earth To Echo was the other main new release over the weekend but it only managed a disappointing £0.6m.  It will be interesting to see if this movie survives to have a wide release in week 2.  I hope so because I haven’t seen it yet.

Boyhood continues to perform solidly as its takings of £0.28m were only a small drop of 10% week-on-week.  Word of mouth is clearly powering this little movie that can.

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