Source: Box Office Mojo
We had a biblical epic opening in North America over the weekend but sadly for its producers its performance was lacking in any miracles. The latest Ridley Scott ‘event’ film, Exodus: Gods and Kings, opened to a meek $24.5m. Apparently this is pretty typical for a film being released at this time of year but given the hefty $140m production budget it’s going to have to buck the usual 50% week-on-week drops if it is going to turn a profit. I know the film most for the controversies over the casting choices. It only opens here in the UK on Boxing Day so I have no comment on the quality of the film itself.
It did at least succeed in knocking The Hunger Games: Mockingjay Part 1 off the top of the charts. The third film in the franchise brought in an estimated $13.2m over the weekend taking its total North American box office to $277.4m. It might be delivering a profit to the studio but it hasn’t succeeded quite as much as they would have hoped. It will be interesting to see if this is a blip and the fans return for repeat viewings of the final installment in 2015.
Penguins of Madagascar completed the top three after dropping a respectable 33.1% to $7.3m over the weekend. Big Hero 6 and Interstellar continue to draw punters after six weeks of release in fifth and sixth place on the chart. The Theory of Everything is finding an audience with an extremely impressive 4.6% drop week-on-week to $2.5m or $17.1m since opening. The same can be said for Birdman which saw an estimated 15.2% increase in box office takings at $1.3m.